Blue Flower

The truth is, digital transformation is part of a larger technological process and the change associated with digital technology application in all aspects of human society. Digital transformation is the reinvention of an organization by using digital technology to better improve the way it serves its constituents and perform its functions whether you believe it or not. Digital refers to the use of technology that's generating, storing and processing data. Learn more about digital transformation platform, go here. 


On the other hand, the term transformation refers to fundamental changes to the daily operations of the organization from the types of services and products it is producing to how it is being delivered. An organization that's in need of a transformation whether it is government agency, business, utility or service like healthcare providers respond normally to change in marketplace and consumer demand for a service or product. Find out for further details on what does digital transformation mean right here. 


In reality, there are 3 major building blocks in which companies must acquire to transform customer experience digitally successfully and these include customer understanding, top line growth and lastly, customer touch points.


Customer understanding - most companies start taking advantage of their past investments in systems to be able to get thorough understanding of market segments and specific geographies. Some are even exploring social media to better understand what makes their customers happy and to what causes their dissatisfaction.


Aside from that, companies are able to learn how to promote their brands a lot effectively using digital media. Companies are even building new online communities to advise and build loyalty with customers in different fields regardless be it in medical, financial services products, real estate and so on.


Top line growth - in order to enhance in-person sales conversation, companies are making use of technology. To give you an example, financial services firms use tablet based presentations rather than paper based slide decks to be able to make their sales pitches. Insurance companies are introducing mobile tools to help customers and sales people as well engage in analytics based planning.


Medical devices sales force starts substituting in-person interactions using digital interactions. So for an example, when you pay a visit to a doctor's clinic, their staff might leave smart device with video and several other info on new products.


Customer touch points - it is possible to further improve customer service by using digital initiatives. Example, a bank may have created an account in Twitter and Facebook as a way to answer complaints of clients and help customers avoid going to branch personally. It leveraged expert community that allowed crowd sourcing with several employees and customers with this digital initiative. You can click this link for more info.